In the 1950s, comic books were as popular with kids as video games are today, and just as decried by parents. “Teachers, parents and lawmakers were bitter about newsstand comics in 1945,” General Electric Review wrote in September 1953. “But in the public relations field, although were all aware of the adult fear that comic books were producing a crop of juvenile delinquents, we couldn’t escape the conclusion that the medium had attractive possibilities for mass communications.”
I think apps are probably the best way to encourage kids to go into the field of science. Elementary schools no longer put a lot of emphasis on subjects such as history and science thanks to NCLB and RTTT. In a struggling district, if it's not on the test, it's probably not going to be taught.