Back in the 60s and 70s, Heineken had the idea of using beer bricks for construction in countries that lacked affordable building materials. It didn't pan out.
The final WOBO design came in two sizes – 350 and 500 mm versions that were meant to lay horizontally, interlock and layout in the same manner as ‘brick and mortar’ construction. One production run in 1963 yielded 100,000 bottles some of which were used to build a small shed on Mr. Heineken’s estate in Noordwijk, Netherlands. One of the construction challenges “was to find a way in which corners and openings could be made without cutting bottles,” said Mr. Habraken.
Read more: HEINEKEN WOBO: A Beer Bottle That Doubles as a Brick heineken wobo brick – Inhabitat - Sustainable Design Innovation, Eco Architecture, Green Building
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