Have you ever wondered why all movie tickets cost the same? Why is there no demand pricing for movies?
One-price-tickets is a kind of return to the earliest days of (barely) moving pictures, when everybody would put a penny in a peep show machine. But the first instances of what film archeologists would actually call "movies" around 1910 featured different prices for different films. Movies were priced according to their length, stars, and popularity. For three decades until the 1940s, one theater would have the rights to each movie within a certain zone, and movies received grades (A, B, or C) that corresponded with ticket prices at those theaters. If the rules of the 1920s ruled today, Mission Impossible might be $15 and Young Adult might be $7. What changed?
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